Color's tests were able to be processed quickly because they were LAMP -based most other COVID tests developed in the US at the time were PCR -based. The company began developing a new, high-throughput lab with a goal of processing as many as 10,000 tests per day with results reported within twenty-four hours to physicians. In early 2020, Color expanded its testing services to produce testing kits for the virus COVID-19. The company is headquartered in Burlingame, California. They offer testing kits for both physician and individual use. Color is a population health technology company that performs genetic testing for hereditary genes, such as cancer and heart disease. He is also a chairman of the company, and previously held the role of CEO from 2013 to fall 2016. In 2013, Gil co-founded Color Genomics with Othman Laraki.
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